Inspired by nature’s perfection, where everything transforms, recycles and revives into other forms and functions, Nat.Genius was born. Offering cycle closing solutions with the development of new products derived from white goods and commercial refrigeration equipment discarded at the end of their useful life, the model rethinks the economy as a regenerative system in which all materials can be reutilized in other industrial processes, thus reducing the consumption of natural resources and the sending of waste to landfills.